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Ways to Grow

Updated: Nov 9, 2022

When I started writing Marty’s Minutes, I challenged my team to start writing their thoughts as well. And let me tell you, I have been blown away by what the team has come up with. To round the year out, I’ve been sharing some of my favorite a-Minutes from the team. Here’s one from Mary Devine. I think this is a great way to close out 2021 and start looking forward to 2022!

I’m a big Seth Godin fan. I’ve shared some insights from him in previous a-Minutes. He captures complex ideas and explains them so well.

Last year, Seth wrote a blog post that I loved. And guess how many words it was? Less than 75. That’s all it took for him to share some great wisdom about growing. I want to share Seth’s blog with you to challenge you to grow this year.

Ways to grow

A checklist to get you started—you can either do the same thing or a different thing…

More of the same


Get the word out

Doing something different: Change an element of what you do

Raise your prices

Lower your prices

Make it better

Tell a different story

Serve a different customer

Enter a new segment

Change the downstream effects of your work

Earn trust

Make bigger promises


So, are you going to do more of the same or start doing something different? In the New Year, I want to do things like I’ve never done before and challenge myself to grow in new ways. I hope you’ll do the same!

Until next time…we are Advoco, make every minute count.


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