top of page

The Power of Connections

Updated: Nov 9, 2022

We have a book club at Advoco, and one book we’ve read in the past is called Leaders Eat Last by Simon Sinek. At one point, Sinek writes about his theory of abstraction – why it’s critical to have real, live, human interaction.

In the book, Sinek recalls an event he researched in which people discussed what was so great about physically attending an event. He cites a few common themes: “sharing ideas,” “getting to meet so many people,” and “meeting people who do what I do, who are on the same journey.”

I couldn’t have said it better myself. For this reason, the name of our conference (that kicks off today!) is Connect.

Our progressive, tech-centric society often leads us to isolate ourselves, hiding behind our computers and devices. But the power of real connection is great.

Steve Jobs once said that, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

It’s our goal to connect a group of passionate people who can learn and share with one another, in turn making everyone better. Coming together to network – sharing stories, ideas, lessons learned, and struggles overcame – is incredibly important for growth. Seven years later, we marvel at what this event has become, all thanks to a growing group of people who are truly invested in their EAM systems and learning how to make them better.

Being together and sharing stories allow us to create a roadmap to drive our journey and achieve our vision of success. Being together holds us accountable and helps us grow closer to our goals.

I’m excited to see where the power of connection takes us this week!

Until next time…I’m Marty, make every minute count


Recent Posts

See All


bottom of page