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What You Know Is Not Nearly As Important As What You Want To Know

Updated: Nov 9, 2022

I heard Seth Godin talk about this concept during a podcast, and it really hit home. We all think that our employers pay us for what we know, but is that really the case?

While it’s important to have knowledge or skills in certain areas, Seth says what is more important is “what you want to know.”

If you think about it, people are much more interesting to work with if they want to know more and are eager to learn new things. People who are always looking to be better and learn are always going to be more productive and quite frankly, more fun to be around.

If we think our education stops at some point in our career, then how are we going to get better? Are you going to be the team member that leaders pick for the next project or promotion? My guess is probably not.

One of the things I find very refreshing is working with young people because of their eagerness to learn. They are not held back by fear or complacency. I think fear is what keeps us from seeking new information and continuing to learn.

As you think about where you are in your life and where you want to go, remember, it’s not what you know now, but what you want to know.

Until next time…I’m Marty, make every minute count.


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